Chief Marketer Staff, Author at Chief Marketer

The New Advertising-DM Connection

In advertising and marketing circles, a divide always has existed between image advertisers and direct marketers. The methods they use to increase market

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Person to Person

Sometimes it seems like there are more than in the business-to-business creative handbook. Don’t get too emotional. Don’t be flashy. Don’t use humor.

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Learning From the Movies

What does a catalog have in common with a movie? Lots, actually. But only if it’s done right. First off, to succeed in a highly competitive environment,

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Correction

A story about RSA Security Inc.’s campaign (Direct, January) misstated the number of leads generated. The actual count was more than 400. The campaign

Walter Karl Inc. now manages the National Association of Counties’ list,
which names the 60,000 county government officials who are association
members. Sources include direct response, attendees and directories.

MTA Names Civic and Octagon to Sell Sponsorship Rights

The Metropolitan Transportation Authority in New York has selected a joint venture of Civic Entertainment Group and Octagon Worldwide to sell the sponsorship rights for brands to promote their goods and services on many of the city’s properties, …

Miller Hires Former Leo Burnett President to Head Marketing

Marketing guru Bob Brennan, the former president of Leo Burnett, has been named director of marketing for SABMiller’s Miller Brewing Co. effective yesterday. Brennan replaces Steve Buerger who left in December and took a post with Time Warner. Brennan …

Furlong, Palumbo Out at DVC

DVC Worldwide shook up its top management with the late-January departures of President-COO Sue Furlong and DVCx President John Palumbo. Sue Furlong Mike Zeman has been named chairman of DVC Worldwide. Zeman is an executive with DVC owner Lake …

P&G Powers Up with $57 Billion Gillette Purchase

Procter & Gamble extends its personal-care portfolio and its trade-marketing muscle with its $57 billion purchase of The Gillette Co. Gillette’s flagship shaving business and its Oral-B, Duracell and Braun appliance brands complement P&G’s health and …

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The Apprentice Generates Top Interest in Burger King Promo

Last week’s transformation of Burger King Corp’s Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company’s the larger traffic generating promotions. Of …