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Chief Marketer Staff

  • DMA To Sue Colorado Over Use Tax

    The Direct Marketing Association will sue the state of Colorado over its new out-of-state sales tax laws. The DMA expects to file its suit within the next few weeks, and is soliciting its members to chip in for its legal expenses. The Colorado law requires marketers that ship orders into the state to provide purchase information to the Colorado Department of Revenue regarding who its customers were and what they spent. The notification requirement applies only to purchases on which the customer paid no Colorado taxes.

  • Facebook Fans Speak for Eight O’Clock Coffee: Q&A

    Eight O’Clock Coffee has ventured for over a year into the somewhat unknown world of Facebook marketing. And for the first time it is using those fans in advertising

  • Axe Uses On-package Scannable Codes to Promote New Fragrance

    Unilever’s Axe men’s-product brand is extending the life of its “Twisted Humor” comedy club tour with a campaign that offers backstage video of the performers if they scan a 2-D barcode

  • Brands as People, People as Brands

    There is a cultural identity crisis occurring among consumers and brands, with each wanting to emulate the other. The byproduct of this shared admiration is an exponential opportunity for word of mouth and social media marketers

  • Jack Morton Hires Renee Mahoney as VP Creative

    Experience agency Jack Morton Worldwide has hired Renee Mahoney as vice president, director of strategy and creative for the Chicago area

  • News Brief-Nerf

    NERF: the Hasbro brand, is once again partnering with the Dew Tour to host Nerf Dart Tag tournaments in Boston, Chicago, Portland, Salt Lake City, UT, and Las Vegas

  • Broker Roundtable: What trends are you seeing in business-to-business?

    This week’s question for Broker Roundtable: What trends are you seeing in business-to-business? Are B-to-B marketers still mailing heavily, or are more dollars shifting online?

  • Agencies

    Beyond Passive Permission to Active Opt-In Marketing

    Consultant Ernan Roman had some harsh words for direct marketers.

  • MeritDirect’s Blohm Promoted To Senior VP

    MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management.

  • Mobile

    Mobile, Minutes-As-Currency Key To African Markets

    The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.