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Chief Marketer Staff

  • OLB Group Acquires Two E-Marketers

    OLB Group Inc., an e-commerce services firm, has acquired two online marketers: GHMconnect (http://www.ghmconnect.com), a wholesaler and the Gift and Home Channel (http://www.giftandhomechannel.com), a community for giftware retailers.

  • Email

    The Evolution of the E-mail Service Provider

    Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.

  • Email

    How to Use Speed-of-Response E-mail Data

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  • Agencies

    Adapt Your Marketing to the Five B-to-B Decision Stages

    A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

  • DMA To Sue Colorado Over Use Tax

    The Direct Marketing Association will sue the state of Colorado over its new out-of-state sales tax laws. The DMA expects to file its suit within the next few weeks, and is soliciting its members to chip in for its legal expenses. The Colorado law requires marketers that ship orders into the state to provide purchase information to the Colorado Department of Revenue regarding who its customers were and what they spent. The notification requirement applies only to purchases on which the customer paid no Colorado taxes.

  • Facebook Fans Speak for Eight O’Clock Coffee: Q&A

    Eight O’Clock Coffee has ventured for over a year into the somewhat unknown world of Facebook marketing. And for the first time it is using those fans in advertising

  • Axe Uses On-package Scannable Codes to Promote New Fragrance

    Unilever’s Axe men’s-product brand is extending the life of its “Twisted Humor” comedy club tour with a campaign that offers backstage video of the performers if they scan a 2-D barcode

  • Brands as People, People as Brands

    There is a cultural identity crisis occurring among consumers and brands, with each wanting to emulate the other. The byproduct of this shared admiration is an exponential opportunity for word of mouth and social media marketers

  • Jack Morton Hires Renee Mahoney as VP Creative

    Experience agency Jack Morton Worldwide has hired Renee Mahoney as vice president, director of strategy and creative for the Chicago area

  • News Brief-Nerf

    NERF: the Hasbro brand, is once again partnering with the Dew Tour to host Nerf Dart Tag tournaments in Boston, Chicago, Portland, Salt Lake City, UT, and Las Vegas