Chief Marketer Staff, Author at Chief Marketer

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Q&A: The Most-Essential E-mail Metrics

We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked.

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Beyond Clicks to Behavioral Metrics for Newsletters

In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we

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The Sum of the Parts, Part 5: Using the Data You Have

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Beehive Co-op Gets Busy Selling on Facebook

To sell on Facebook or not to sell: For many marketers, especially those with e-commerce sites, that is a vexing question.

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The Next Generation of Direct Mail Is Here

Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business

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Broker Roundtable: What Are the Trends in E-Mail Lists?

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

Easy Tips for Jumpstarting E-Commerce Sales

When the e-commerce model exploded onto the market, the ability for small businesses to open their doors to the world 24/7 revolutionized the retail industry. While that remains true to this day, the proliferation of e-commerce demands that online retailers go above and beyond to stand out from the crowd. Beyond rock-bottom pricing, there are several easy ways online retailers—both startups and established stores—can jumpstart their e-commerce sales.

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