Author

Chief Marketer Staff

  • List and Database News

    Gardens Alive Inc. has assigned Names and Addresses Inc. to manage the Gurney’s, Henry Field’s and Michigan Bulb gardening catalog lists to Names and Addresses Inc. With 204,302 buyers from the last 12 months, Michigan Bulb Co.’s list is the biggest. Gurney’s Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months.

  • Correction

    A list item in the Feb. 3 Direct Newsline misidentified City Circulation Group LLC. It is a magazine subscription resource.

  • Agencies

    Baby Boomers Respond Best to Retail Traffic Builder Mail

    A new study of the impact of direct mail on retail sales, conducted by the Baltimore market research firm Vertis, indicates that 24% of all adults who read a direct mail piece sent by a retailer actually visit the store within 90 days.

  • PROMO 100 Qualification Form 2005

    Click here to download the qualification from for the 2005 PROMO 100.Deadline: Wed., March 30, 2005Please note that you will not be able to save your changes if you are opening the .pdf via Acrobat Reader, once you close the document all changes will …

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since …

  • Listline e-Newsletter

    ALC of New York LLC has been retained to oversee the Maus & Hoffman
    Inc.’s apparel buyers list. There are 17,356 last-12-month and 26,459
    last-24-month buyers on file, both men and women.

  • Agencies

    It’s True: Direct Mail Drives Retail Traffic

    Catalogers have known this for some time, but a new study provides proof: Direct mail from a retailer drives consumers to visit the retailer’s stores.

  • Email

    E-mail Trends: Bye-Bye, Batch-Mailing

    Flexible mailing frequency, event-driven messages, and the growing importance of the “from” line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.

  • Former AOL Employee Pleads Guilty to Spam Charges

    An ex-American Online employee has reportedly pleaded guilty to stealing 92 million screen names and e-mail addresses and selling them to spammers, according to published reports

  • Citigroup Venture Capital, Senior Managers Acquire IWCO

    Production house IWCO Direct has been acquired by the company’s existing senior management and Citigroup Venture Capital Equity Partners L.P.