Chief Marketer Staff
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Promo 100 Stars Talk Agency Survival Strategies
Promo asked four leaders from among the Top 25 agencies on the 2010 Promo 100 to share the most important strategies they implemented within the last year to help push through the difficult economic climate
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News Brief-Cheerios
CHEERIOS: is running the “Do What You Love” contest where entrants must submit an original story and a photo, include a 150-250 word essay and a photo showcasing what they love to do and how they take care of themselves
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Digital
Maximize Your Web Site for Better Conversion
How can you optimize traffic, ensure the “stickiness” of your Web content and drive visitors to close the sale? These best practices will help ensure everything on your site works cohesively and seamlessly, transforming it into a high-performance conversion engine.
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Effective Mail Acquisition Strategies for Regional Magazines
Regional magazines face a number of challenges in their quest to reach new subscribers that other magazines often do not. However, with some creative thinking and qualified risk taking, significant breakthroughs in both response and cost savings can be realized.
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Social
Consumers Open to Social Brand Interaction: Survey
A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.
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Alibaba.com to Acquire Vendio Services
Alibaba.com, an online marketing services firm, will acquire Vendio Services Inc., an e-commerce company geared to small businesses, for an undisclosed sum
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OLB Group Acquires Two E-Marketers
OLB Group Inc., an e-commerce services firm, has acquired two online marketers: GHMconnect (http://www.ghmconnect.com), a wholesaler and the Gift and Home Channel (http://www.giftandhomechannel.com), a community for giftware retailers.
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Email
The Evolution of the E-mail Service Provider
Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.
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Agencies
Adapt Your Marketing to the Five B-to-B Decision Stages
A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.