Chief Marketer Staff

• Agencies

  A Meeting of the Minds Between Retailers and Manufacturers

  When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

• Agencies

  Billboard and Starburst Get Together at Six Flags

  Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes

• T-shirt Seller Threadless Rolls First Summer Tour

  To commemorate its tenth anniversary offering crowd-sourced T-shirt designs, e-commerce retailer Threadless.com has launched its first mobile tour

• Agencies

  Six Ways to Improve Music Promos ROI

  Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters

• News Brief-Lindemans

  Lindemans: the Australian wine brand has hired marketing firm BFG Communications to develop a national campaign based on a strategy that positions Lindemans

• Sprite Step Off

  2010 Pro Awards Finalist; Best Web-Based Promotion

• Tostitos Salute the Troops Bowl

  2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

• Agencies

  USPS to File Rate Case Tuesday: Mail Groups Question Legality

  Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.

• DM Merger Activity Grows 11%: Petsky

  During the second quarter, merger, acquisition and investment activity in the marketing, information and digital media industries grew 11% over the previous quarter, according to investment bank Petsky Prunier.

• No Customer Service? No Results

  When someone who works in marketing has a bad customer service experience, it