Chief Marketer Staff, Author at Chief Marketer

Toyota, PepsiCo Back Contender

Toyota and PepsiCo join The Home Depot as sponsors of The Contender, the latest reality TV project from Mark Burnett Productions. The show also will feature nonprofit KaBOOM!, a playground-building venture that Home Depot has sponsored for six years. …

Agencies

MGM Sponsors ‘Mother of All Contests’

Baby prognosticators unite! MGM Television is sponsoring a one-of-a-kind contest for fans of the hit sci-fi show Stargate SG-1 to predict the exact time and date series’ star Amanda Tapping will give birth to her first child. And the fan that makes the …

Agencies

Regis & Kelly’s Pontiac Sweeps Gets 2 Million Entries

Some 2 million viewers have entered a sweepstakes so far to win one of 20 sport vans being given away on Live with Regis and Kelly (Jan. 19, Xtra). General Motors and Buena Vista Studios have partnered to give away at least 20 2005 Pontiac Montana SV6 …

Agencies

Warner Bros. to Feature Batman Apparel

Batman will soon be coming to a clothing rack near you. Raw-7 adds the Caped Crusader to its line of cashmere sweaters Warner Bros. Consumer Products and its licensees, Raw-7, Rocawear and Junk Food this week are unveiling the newest clothing line …

Agencies

Office Depot Rolls Sweeps to Make New Friends and Keep the Old

Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot’s more …

Reebok Launches ‘I Am What I Am’ Campaign

Reebok is tapping star power with the likes of Allen Iverson, Jay-Z and Lucy Liu to promote its latest brand position and global marketing campaign, “I Am What I Am.” The “I Am What I Am” campaign, Reebok’s largest advertising spend in almost 10 years, …

CoolSavings Has Hot Year

CoolSavings, Inc. posted a 51% increase in revenue for the fourth quarter compared to the same quarter of 2003, driven primarily by the success of its Lead Generation Network, and an 18% revenue growth for the full year. Net revenues for the …

News Briefs

GENERAL MOTORS: has increased its sponsorship deal with FLW Outdoors to include title sponsorship of a qualifying fishing tour stop on the Wal-Mart FLW Tour. The date of the fishing tournament, The Chevy Open, has not been determined. Chevy TrailBlazers …

USPS Pushing Centralized Classification

The U.S. Postal Service is trying to promote its new centralized rate classification structure unveiled last fall, although use of this system will remain voluntary

Despite Controversy, Valentine Sales Up for Vermont Teddy

Protests from mental health advocates about the “Crazy for You” bear didn’t hurt Valentine’s Sales for The Vermont Teddy Bear Company