Office Depot Rolls Sweeps to Make New Friends and Keep the Old
Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers.
Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot’s more than 900 stores nationwide, or online at Officedepot.com/racing. The promotion is open to small businesses with no more than 99 employees, the segment responsible for more than 80% of Office Depot’s sales. The sweeps runs through April 10.
The winning business will have its company name featured on the No. 99 Office Depot Ford Taurus that will be driven by Carl Edwards on May 7 at Darlington Raceway. The winner will get a $1,000 Office Depot Shopping Spree; a VIP race package at Darlington Raceway, including race tickets and the chance to meet Edwards and the No. 99 Roush Racing team; and autographed race memorabilia.
In addition, the winner will be granted the rights to use a specially designed logo that features the “Official Small Business of NASCAR courtesy of Office Depot” mark to help promote its business on select materials such as business cards, letterhead and stationery.
The promotion, handled by The Marketing Arm, Dallas, is being promoted in-store, through television ads and online. Edelman Sports, Chicago, handles p.r. for the campaign.
