Chief Marketer Staff

• Short Cuts

  Macy’s has officially launched THISIT.com (www.thisit.com), a new commercial Web site aimed at juniors. …

• List and Database News

  United Vet Equine This file contains 16,929 last-12-month buyers from this direct marketer of products for horses. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: List Locators & Managers, 913-338-5055 Adrianna Here are 11,221 direct-mail-sold …

• Listline e-Newsletter

  Lake Group Media Inc. was chosen to oversee the National Institute for
  Business Management’s lists. The appointment includes a master file
  naming 72,022 active newsletter subscribers and book buyers (also
  available separately).

• Winn-Dixie Files Chapter 11

  Grocery chain Winn-Dixie Stores continues to operate its 920 stores after filing for Chapter 11 bankruptcy protection this week. The Jacksonville, FL-based grocer and 23 of its U.S. subsidiaries filed for bankruptcy on Feb. 21. Winn-Dixie hopes to cut …

• Shania Twain to Develop Fragrance Line with Stetson

  Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Shania’s new fragrance will be called Shania by Stetson Twain is a five-time Grammy winner and the best-selling female country artist of …

• Agencies

  Showtime Links to Web Site for Sweeps

  To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …

• Agencies

  Starz Give Subscribers Chance to Live Like a Star

  The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a …

• Agencies

  Crown Royal Barbershop Sets Up at Oscars

  Crown Royal is setting up a barbershop as part of Red Carpet ’05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled …

• Agencies

  Cingular Signs Mexican Soccer Deal

  Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. “We’re delighted at the opportunity to help bring Mexican soccer to the U.S.,” said Hendrik Schouten, …

• Siemens Acquires Trophy Naming Rights

  Global technology company Siemens Corp. has acquired naming rights for the National Association of Basketball Coaches (NABC) trophy awarded to the top NCAA men’s basketball team. The Siemens Trophy will be on display at several games during the season …