Chief Marketer Staff

• MBI/Easton Press Taps StroudFultz Group for DM

  MBI Inc./Easton Press has selected StroudFultz Group for to create a prospect direct marketing campaign for Easton Press’s religion, science, and astronomy books.

• Short Cuts

  Macy’s has officially launched THISIT.com (www.thisit.com), a new commercial Web site aimed at juniors. …

• List and Database News

  United Vet Equine This file contains 16,929 last-12-month buyers from this direct marketer of products for horses. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: List Locators & Managers, 913-338-5055 Adrianna Here are 11,221 direct-mail-sold …

• Listline e-Newsletter

  Lake Group Media Inc. was chosen to oversee the National Institute for
  Business Management’s lists. The appointment includes a master file
  naming 72,022 active newsletter subscribers and book buyers (also
  available separately).

• Winn-Dixie Files Chapter 11

  Grocery chain Winn-Dixie Stores continues to operate its 920 stores after filing for Chapter 11 bankruptcy protection this week. The Jacksonville, FL-based grocer and 23 of its U.S. subsidiaries filed for bankruptcy on Feb. 21. Winn-Dixie hopes to cut …

• Shania Twain to Develop Fragrance Line with Stetson

  Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line. Shania’s new fragrance will be called Shania by Stetson Twain is a five-time Grammy winner and the best-selling female country artist of …

• Agencies

  Showtime Links to Web Site for Sweeps

  To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under …

• Agencies

  Starz Give Subscribers Chance to Live Like a Star

  The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a …

• Agencies

  Crown Royal Barbershop Sets Up at Oscars

  Crown Royal is setting up a barbershop as part of Red Carpet ’05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled …

• Agencies

  Cingular Signs Mexican Soccer Deal

  Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. “We’re delighted at the opportunity to help bring Mexican soccer to the U.S.,” said Hendrik Schouten, …