Chief Marketer Staff

• Sprite Step Off

  2010 Pro Awards Finalist; Best Web-Based Promotion

• Tostitos Salute the Troops Bowl

  2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

• Agencies

  USPS to File Rate Case Tuesday: Mail Groups Question Legality

  Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.

• DM Merger Activity Grows 11%: Petsky

  During the second quarter, merger, acquisition and investment activity in the marketing, information and digital media industries grew 11% over the previous quarter, according to investment bank Petsky Prunier.

• No Customer Service? No Results

  When someone who works in marketing has a bad customer service experience, it

• Email

  Q&A: The Most-Essential E-mail Metrics

  We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked.

• Email

  Beyond Clicks to Behavioral Metrics for Newsletters

  In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we

• Agencies

  The Sum of the Parts, Part 5: Using the Data You Have

  I

• Beehive Co-op Gets Busy Selling on Facebook

  To sell on Facebook or not to sell: For many marketers, especially those with e-commerce sites, that is a vexing question.

• Agencies

  The Next Generation of Direct Mail Is Here

  Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business