Chief Marketer Staff

• Agencies

  Tropicana Adds Entertainment’s Local Offers to juicy rewards program

  Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling

• Agencies

  IHG Loyalists Key in Developing New Credit Card

  Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card

• Agencies

  It’s all in the Packaging

  Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated

• Staples Makes School Backpack Cause More Engaging than Ever

  For the third version of its annual “Give-Back Pack” campaign to provide school supplies for impoverished students, office-stationery retailer Staples has tripled the star power by integrating

• Digital

  Top Paid Search Mistakes—And How to Avoid Them

  Paid search is one of the top lead and sales generating techniques for many online marketers. But not optimizing your pay-per-click campaigns, not bidding on enough keywords and not properly tracking your ROI can hurt your results

• DMA Offers Seminar On Nailing The Big Interview

  The Direct Marketing Association is providing a free on-site networking session for direct marketers

• People In The News

  Infogroup, McKinney and Catalyst (formerly Catalyst Direct) have all made new hires.

• Email

  The New Hotmail – Clean Sweep for Good Senders

  Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.

• Email

  S&S Worldwide Saves 25% of Abandoned Carts via E-mail

  By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale

• ADP to Acquire Cobalt for $400 Million

  Automatic Data Processing Inc will acquire online marketing firm cobalt for approximately $400 million.