Chief Marketer Staff

• Broker Roundtable: What’s the Biggest Change You’ve Seen to the Profession in the Past Five Years?

  This week

• Creating Direct Response TV That Works

  Ten tips to creating a direct response TV spot that works

• Hiring Top DM Analysts Means Breaking the Rules

  Breaking up is hard to do. That

• Rules Vary For Niche Players In Social Media

  The more specialized the target group, the higher the likelihood of engaged customers

• Agencies

  Mailer Groups Blast USPS Proposed Rate Hike

  Industry groups blasted the U.S. Postal Service

• Agencies

  A Meeting of the Minds Between Retailers and Manufacturers

  When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

• T-shirt Seller Threadless Rolls First Summer Tour

  To commemorate its tenth anniversary offering crowd-sourced T-shirt designs, e-commerce retailer Threadless.com has launched its first mobile tour

• Agencies

  Billboard and Starburst Get Together at Six Flags

  Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes

• Agencies

  Six Ways to Improve Music Promos ROI

  Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters

• News Brief-Lindemans

  Lindemans: the Australian wine brand has hired marketing firm BFG Communications to develop a national campaign based on a strategy that positions Lindemans