Chief Marketer Staff

• Email

  How to Rectify a Mistake-Ridden E-mail

  Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust.

• Agencies

  To Guerilla or Not Guerilla

  Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

• Agencies

  HSN Stages Mega Marketing Event with “Eat Pray Love”: Q&A

  HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film “Eat Pray Love”

• Cold Stone Creamery Lets Facebook Users Send Real, Un-Virtual Ice Cream Gifts

  Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to “send” actual physical merchandise gifts to their in-network friends

• News Brief-Landy Cognac

  Landy Cognac: has inked a marketing partnership with hip-hop recording artist Snoop Dogg. The deal will position the spirit as

• Broker Roundtable: What’s the Biggest Change You’ve Seen to the Profession in the Past Five Years?

  This week

• Creating Direct Response TV That Works

  Ten tips to creating a direct response TV spot that works

• Hiring Top DM Analysts Means Breaking the Rules

  Breaking up is hard to do. That

• Rules Vary For Niche Players In Social Media

  The more specialized the target group, the higher the likelihood of engaged customers

• Agencies

  Mailer Groups Blast USPS Proposed Rate Hike

  Industry groups blasted the U.S. Postal Service