Chief Marketer Staff
-
2010 PRO Awards Winner’s Presentation: Registration
Please click here if you are not automatically redirected to the 2010 Pro Awards Presentation Page. …
-
Marketvision Adds African American Market to Services
Multicultural marketing agency Marketvision has expanded its expertise to include the African American consumer market. The agency has assigned a dedicated account team to focus on that demographic
-
News Briefs-Burger King
Burger King: and Seattle’s Best Coffee, part of Starbucks Corp. have signed an agreement to begin offering Seattle’s Best Coffee in Burger King restaurants across Canada this fall
-
Broker Roundtable: What Effect Do You Think Cutting Saturday Mail Delivery Might Have on the Industry?
This week’s question to the broker roundtable: What effect do you think cutting Saturday mail delivery might have on the industry?
-
Spanish-Language Marketing, English-Language Transaction
When marketing to U.S. Hispanics, companies typically find it most effective to reach their audience via Spanish-language campaigns. But through a recent match-back study, we discovered that even in those situations, the majority of Internet sales for these products were via the product
-
Agencies
Six Tips to Keep Your Direct Mail Out of the Trash
When one is in the thick of producing a direct mail campaign, it
-
DMA Financials Not Pretty, But CEO Allen Foresees Growth
The Direct Marketing Association recorded a deficit of nearly $4 million for the fiscal year ended June 30, 2009, according to newly available Internal Revenue Service documents. During the previous year, the organization
-
Agencies
Loyalty Industry To Vote On Colloquy Awards Finalists
Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
-
DM Employers Pull Back On Hiring: Bernhart Survey
New employment figures within the direct marketing industry give one more reason why companies should continue to keep the recovery champagne on ice. According to the latest quarterly employment report from Bernhart Associates Executive Search, companies are becoming slightly more cautious about hiring.