Chief Marketer Staff

• Digital

  Top Paid Search Mistakes—And How to Avoid Them

  Paid search is one of the top lead and sales generating techniques for many online marketers. But not optimizing your pay-per-click campaigns, not bidding on enough keywords and not properly tracking your ROI can hurt your results

• DMA Offers Seminar On Nailing The Big Interview

  The Direct Marketing Association is providing a free on-site networking session for direct marketers

• People In The News

  Infogroup, McKinney and Catalyst (formerly Catalyst Direct) have all made new hires.

• Email

  The New Hotmail – Clean Sweep for Good Senders

  Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.

• Email

  S&S Worldwide Saves 25% of Abandoned Carts via E-mail

  By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale

• ADP to Acquire Cobalt for $400 Million

  Automatic Data Processing Inc will acquire online marketing firm cobalt for approximately $400 million.

• Email

  How to Rectify a Mistake-Ridden E-mail

  Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust.

• Agencies

  To Guerilla or Not Guerilla

  Whether you spell it guerilla marketing or guerrilla marketing (and people do spell it both ways) the concept is the same. Guerilla marketing was developed as an unconventional method of a field marketing promotion, like sampling

• Agencies

  HSN Stages Mega Marketing Event with “Eat Pray Love”: Q&A

  HSN, the multichannel retailer, is staging the largest event marketing campaign in its history and its first foray with a Hollywood partnership of such scale. The partnership, with the upcoming film “Eat Pray Love”

• Cold Stone Creamery Lets Facebook Users Send Real, Un-Virtual Ice Cream Gifts

  Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to “send” actual physical merchandise gifts to their in-network friends