Chief Marketer Staff

• Business Briefs: CMS Acquires Mail House, Pursuant Acquires Faith Marketing Service Firm

  Business Briefs: CMS Acquires Mail House, Pursuant Acquires Faith Marketing Service Firm

• Data & Analytics

  Twitter Programs Give Wing To Data Gathering and Display Ad Strategies

  The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

• Agencies

  Measuring A Loyalty Program’s Performance? Size Doesn’t Matter

  When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they

• Agencies

  Mail Holds Own As Top DM Channel – For Now

  Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.

• The Cost of Promotional Discounts

  Free Shipping! $10 Off! 10% Offer! Free Gift with Order! Promotions like these are common today. They are a growing part of any print and online marketing program, used to drive Web traffic and increase revenue. But do you know the true cost of these promotions and their impact on your bottom line?

• Email

  Financial Publisher Kiplinger Shares Hard-Won E-mail Wisdom

  Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.

• Opt-in List Prices Falling: Worldata Index

  Permission-based consumer and business e-mail list prices have fallen significantly while most categories have remained relatively stable, according to Worldata’s Summer 2010 List Price Index.

• Carlyle Group Acquires NBTY for $3.8 Billion

  The Carlyle Group has acquired NBTY Inc., the health supplements direct marketer, for $3.8 billion

• Email

  Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More

  Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.

• Agencies

  The Sum of the Parts, Part 6: Reactivation E-mails

  Why and how to create e-mail reactivation programs