Chief Marketer Staff

• Spanish-Language Marketing, English-Language Transaction

  When marketing to U.S. Hispanics, companies typically find it most effective to reach their audience via Spanish-language campaigns. But through a recent match-back study, we discovered that even in those situations, the majority of Internet sales for these products were via the product

• Agencies

  Six Tips to Keep Your Direct Mail Out of the Trash

  When one is in the thick of producing a direct mail campaign, it

• DMA Financials Not Pretty, But CEO Allen Foresees Growth

  The Direct Marketing Association recorded a deficit of nearly $4 million for the fiscal year ended June 30, 2009, according to newly available Internal Revenue Service documents. During the previous year, the organization

• Agencies

  Loyalty Industry To Vote On Colloquy Awards Finalists

  Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.

• DM Employers Pull Back On Hiring: Bernhart Survey

  New employment figures within the direct marketing industry give one more reason why companies should continue to keep the recovery champagne on ice. According to the latest quarterly employment report from Bernhart Associates Executive Search, companies are becoming slightly more cautious about hiring.

• Agencies

  Tropicana Adds Entertainment’s Local Offers to juicy rewards program

  Users can spend their points on family-activity discounts and special offers in their neighborhood or while traveling

• Agencies

  IHG Loyalists Key in Developing New Credit Card

  Chase Card Services and the InterContinental Hotels Group have taken direct feedback from their frequent travelers and used that information to design a new credit card product, the Priority Club Select Visa Card

• Agencies

  It’s all in the Packaging

  Jay Deutsch, CEO and co-founder of BDA offers some tips on packaging to make sure what’s inside will be fully appreciated

• Staples Makes School Backpack Cause More Engaging than Ever

  For the third version of its annual “Give-Back Pack” campaign to provide school supplies for impoverished students, office-stationery retailer Staples has tripled the star power by integrating

• Digital

  Top Paid Search Mistakes—And How to Avoid Them

  Paid search is one of the top lead and sales generating techniques for many online marketers. But not optimizing your pay-per-click campaigns, not bidding on enough keywords and not properly tracking your ROI can hurt your results