Chief Marketer Staff

• Direct Mail, E-Mail Still the Go-to Media for B-to-B: Survey

  Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

• Online Network Unites Wine Industry Suppliers

  The Wine Industry Network (WIN) is an online marketplace that launched last October to help foster a sense of community in the industry. About 175 wine industry suppliers now have profiles listed

• Agencies

  Broker Roundtable: How are brokers coping with fewer new lists on the market?

  This week’s question: How are brokers coping with fewer new lists regularly coming into the market?

• Agencies

  Four Ways to Use Web Data with Predictive Analytics

  Web analytics are nothing new. In their most familiar form, you get statistics reflecting collective behaviors

• Selling Online to the Lizard Brain

  The technological bells and whistles of the 21st century won

• Infogroup CEO Shifts Firm’s Emphasis From Data To Services

  Clare Hart is going to change the direct marketing industry

• Road Show Takes Mitel Directly to Customers

  Even in the Digital Age, nothing replaces face-to-face encounters to build relationships and seal deals. Read how Mitel boosted its marketing ROI with a road show, taking a bus outfitted with demo-ready products directly to customer locations

• News Brief-Arby’s

  ARBY’S RESTAURANT GROUP: has launched an app, Juniorize, available on www.arbys.com and on its

• Sears / Kmart Loyalty Contest Splits Prize with Charity

  To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member

• Noble Names Keith Acuff CEO

  Marketing communications agency Noble Communications Co. has a new chief executive officer. Keith Acuff has been promoted to the position formerly held by founder and chairman of the board, Bob Noble