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Chief Marketer Staff

  • List and Database News

    Mailing lists for rent

  • Correction

    The price of the Tamayo Miyares & Sherman U.S. Latino Businesses file

  • Listline e-Newsletter

    Millard Group Inc. has been appointed manager of the Lady Bird Johnson
    Wildflower Center’s list of members and donors. A total of 9,489 records
    are available.

  • Live From MIT: FedEx Delivers to Customer Touchpoints

    FedEx is looking to both operational and relationship touchpoints to drive customer loyalty.

  • Live From MIT: GM Uses the Web to Give Itself a Voice

    General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles.

  • Agencies

    Jeep Gets Starring Role in Sahara

    The Chrysler Group’s Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8. The Jeep Wrangler Unlimited will be integrated into the upcoming flick Sahara In the film, …

  • Agencies

    Jay Jay The Jet Plane Goes On Tour

    Fans can soon interact with characters from the hit children’s television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours …

  • Pillsbury Debuts First Branded Line of Ice Cream

    Pillsbury is out with its first branded line of premium ice cream, featuring none other than…the Pillsbury Doughboy. The Pillsbury Doughboy headlines the brands first line of ice cream The licensing deal, between Pillsbury’s parent General Mills and …

  • Job Change for Mercedes Marketing Head Effective April 1

    Klaus Maier Joachim Schmidt, the head of sales and marketing for the Mercedes Car Group, will be assigned to another senior executive position within the company effective April 1. The decision to move Schmidt, reported yesterday in PROMO Xtra, was …

  • Trade Dollars Shift to Advertising

    Packaged goods companies shifted money from trade promotion to advertising in 2004 in the second year of trade-spending declines. CPGs spent 48% of their total marketing budgets on trade promotion, down from 49% in 2002 and 51% in 2001, reports …