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Krystal Chain Launches New Campaign

To increase brand awareness, The Krystal Co. is adding a famous face and star power among burger eating champions to its packaging as part of a new advertising campaign. Burger-eating champion Takeru Kobayashi graces Krystal packages For the first …

Agencies

Cadbury Adams Sweetens Tones with Sweeps

There’s nothing sweeter than the sound of good music. That’s what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private …

GM Uses the Web to Give Itself a Voice

(Direct Newsline)—General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles. At the MIT Sloan CMO Summit in Cambridge, MA, last Wednesday, Jack Bowen, general director of CRM for …

DMA Calls For Greater Anti-Spam Law Enforcement

The Direct Marketing Association has urged Congress to allocate additional federal funds to support expanded anti-spam initiatives and enforcement of the federal CAN-SPAM Act to protect legitimate e-mail communications. “The CAN-SPAM Act is working, but …

Agencies

Chrysler Group Targets Creative Minds

Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can …

Agencies

Maserati Offering High-End Sweeps

Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the …