Cadbury Adams Sweetens Tones with Sweeps
There’s nothing sweeter than the sound of good music. That’s what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private concert featuring Vanessa Carlton and Ryan Cabrera.
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| The “Sweeten Your Tone” sweeps offers consumers a chance to see Vanessa Carlton in concert |
Consumers can enter the Sweeten Your Tone sweepstakes online by visiting Cadbury Adams USA products Swedish Fish, Sour Patch and Chiclets. Visitors can log on to
Originalswedishfish.com,
Sourpatch.com or
Chiclets.com to fill out an entry form.
The sweepstakes will award seven winners a trip for two to Los Angeles to attend a private concert with Carlton and Cabrera in April. In addition to the trip, contest winners will receive a limited-edition ringtone that will be converted from a song from Carlton’s live performance.
The contest is open to consumers 13 and older and runs through March 31. Internet materials and radio spots promote. Winners will be selected in a random drawing on April 15 and through in-market radio promos. Cadbury Adams USA sponsors. Armonk, NY-based Gold n Fish Marketing Group created. Denver-based 5280 Mobile handled mobile content for the promo.
To further extend the experience, Swedish Fish, Sour Patch and Chiclets hosted Sweeten Your Tone events in nine markets nationwide during the promotional period, including Massachusetts, New York, North Carolina, Florida, Georgia, Illinois, Minnesota, California and Oregon.
Consumers who dropped by with proof-of-purchase from Swedish Fish, Sour Patch or Chiclets during the promotional period received ringtones via high-tech “candy machines.” One remaining Sweeten Your Tone events will take place March 25-27 at the Lloyd Center in Portland, OR.
The Internet ads another component to the mix. Consumers who visit the Swedish Fish Web site can “fish” for ringtones online, “Name that Tone” on the Chiclets Web site or download a ringtone to “Match their mood” in the music room on the Sour Patch Web site.
