Chief Marketer Staff

• The Cost of Promotional Discounts

  Free Shipping! $10 Off! 10% Offer! Free Gift with Order! Promotions like these are common today. They are a growing part of any print and online marketing program, used to drive Web traffic and increase revenue. But do you know the true cost of these promotions and their impact on your bottom line?

• Email

  Financial Publisher Kiplinger Shares Hard-Won E-mail Wisdom

  Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.

• Opt-in List Prices Falling: Worldata Index

  Permission-based consumer and business e-mail list prices have fallen significantly while most categories have remained relatively stable, according to Worldata’s Summer 2010 List Price Index.

• Carlyle Group Acquires NBTY for $3.8 Billion

  The Carlyle Group has acquired NBTY Inc., the health supplements direct marketer, for $3.8 billion

• Email

  Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More

  Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.

• Agencies

  The Sum of the Parts, Part 6: Reactivation E-mails

  Why and how to create e-mail reactivation programs

• 2010 PRO Awards Winner’s Presentation: Registration

  Please click here if you are not automatically redirected to the 2010 Pro Awards Presentation Page. …

• Marketvision Adds African American Market to Services

  Multicultural marketing agency Marketvision has expanded its expertise to include the African American consumer market. The agency has assigned a dedicated account team to focus on that demographic

• News Briefs-Burger King

  Burger King: and Seattle’s Best Coffee, part of Starbucks Corp. have signed an agreement to begin offering Seattle’s Best Coffee in Burger King restaurants across Canada this fall

• Broker Roundtable: What Effect Do You Think Cutting Saturday Mail Delivery Might Have on the Industry?

  This week’s question to the broker roundtable: What effect do you think cutting Saturday mail delivery might have on the industry?