Chief Marketer Staff
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Email
Financial Publisher Kiplinger Shares Hard-Won E-mail Wisdom
Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.
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Opt-in List Prices Falling: Worldata Index
Permission-based consumer and business e-mail list prices have fallen significantly while most categories have remained relatively stable, according to Worldata’s Summer 2010 List Price Index.
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Carlyle Group Acquires NBTY for $3.8 Billion
The Carlyle Group has acquired NBTY Inc., the health supplements direct marketer, for $3.8 billion
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Email
Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More
Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.
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Agencies
The Sum of the Parts, Part 6: Reactivation E-mails
Why and how to create e-mail reactivation programs
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2010 PRO Awards Winner’s Presentation: Registration
Please click here if you are not automatically redirected to the 2010 Pro Awards Presentation Page. …
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Marketvision Adds African American Market to Services
Multicultural marketing agency Marketvision has expanded its expertise to include the African American consumer market. The agency has assigned a dedicated account team to focus on that demographic
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News Briefs-Burger King
Burger King: and Seattle’s Best Coffee, part of Starbucks Corp. have signed an agreement to begin offering Seattle’s Best Coffee in Burger King restaurants across Canada this fall
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Broker Roundtable: What Effect Do You Think Cutting Saturday Mail Delivery Might Have on the Industry?
This week’s question to the broker roundtable: What effect do you think cutting Saturday mail delivery might have on the industry?