Chief Marketer Staff

• Online Users Skip Bank Web Sites to Pay Bills: Survey

  A full 45% of adults with access to the Internet have bypassed their banks

• Tribune Interactive Names Kapungi COO

  Tribune Interactive has named Jeff Kapungi chief operating officer. He will be responsible for all aspects of the operations of the company

• Email

  The Zeigarnik Effect, and Why You Need to …

  The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task.

• Email

  You Need to Give a Damn About Your Bad E-mail Reputation

  Nearly 20% of the e-mails that marketers send today are blocked by mail providers due to issues with the sender

• Building an Online Community

  Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations

• Social

  Sweet Treats for a Tweet

  From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors

• Key Cards and Bluetooth Help Warner Bros. Promote Fall Season

  Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

• Social

  V-8 Fusion Opts for Facebook as Sampling Channel

  V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook

• Agencies

  Denny’s Hires a New CMO: Frances Allen

  Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

• News Brief-Office Depot

  People who shop at Office Depot through Sept. 5 will receive a unique code on their register receipt that they can enter