Chief Marketer Staff

• Infogroup CEO Shifts Firm’s Emphasis From Data To Services

  Clare Hart is going to change the direct marketing industry

• Road Show Takes Mitel Directly to Customers

  Even in the Digital Age, nothing replaces face-to-face encounters to build relationships and seal deals. Read how Mitel boosted its marketing ROI with a road show, taking a bus outfitted with demo-ready products directly to customer locations

• News Brief-Arby’s

  ARBY’S RESTAURANT GROUP: has launched an app, Juniorize, available on www.arbys.com and on its

• Sears / Kmart Loyalty Contest Splits Prize with Charity

  To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member

• Noble Names Keith Acuff CEO

  Marketing communications agency Noble Communications Co. has a new chief executive officer. Keith Acuff has been promoted to the position formerly held by founder and chairman of the board, Bob Noble

• Business Briefs: CMS Acquires Mail House, Pursuant Acquires Faith Marketing Service Firm

  Business Briefs: CMS Acquires Mail House, Pursuant Acquires Faith Marketing Service Firm

• Data & Analytics

  Twitter Programs Give Wing To Data Gathering and Display Ad Strategies

  The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

• Agencies

  Measuring A Loyalty Program’s Performance? Size Doesn’t Matter

  When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they

• Agencies

  Mail Holds Own As Top DM Channel – For Now

  Direct mail will account for $19.17 billion in media supplier advertising revenue during 2010, making it the top revenue generator tracked by forecasting firm MagnaGlobal. But combined spending on online direct and local digital marketing will reach parity with it this year, and will surpass it in 2011.

• The Cost of Promotional Discounts

  Free Shipping! $10 Off! 10% Offer! Free Gift with Order! Promotions like these are common today. They are a growing part of any print and online marketing program, used to drive Web traffic and increase revenue. But do you know the true cost of these promotions and their impact on your bottom line?