Chief Marketer Staff
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P&I Postscripts: Discover rewards program
Discover has added hundreds of new brand-name merchandise to its rewards redemption program
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Agencies
Mail Alliance Seeks Dismissal of USPS Hike Request
The Affordable Mail Alliance (AMA), a coalition of large and small mailers, Monday called on the Postal Regulatory Commission to dismiss the U.S. Postal Service’s
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DMA Taps Lawrence Kimmel For CEO Position
Lawrence M. Kimmel has been selected as the new CEO of the Direct Marketing Association. Kimmel, who had most recently served as chairman and CEO of direct and digital agency Grey Direct Global Network, will officially start on Aug. 2 and will be based out of the organization’s New York City headquarters.
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Mobile
Brooks Takes Running Shoe Launch Mobile with 2-D Contest
Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes
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Agencies
News Brief: Scottrade begins “The Joke’s On You” contest
Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest
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Agencies
Integer Expands Shopper Marketing Expertise with New VP
The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise
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Email
Brand and Category Alerts Are Good Karma for Karmaloop
Lots of companies talk about allowing customers to choose the types of e-mails they wish to receive. Fashion e-tailer Karmaloop is actually doing it, to a highly specialized degree, and is reaping huge increases in conversion rates as a result.
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Moose River Acquires DMer American Nurseryman
Moose River Media, an agricultural and horticultural business information company has acquired American Nurseryman Publishing Co. a related direct marketer and publisher.