Chief Marketer Staff, Author at Chief Marketer

Sweet Treats for a Tweet

From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors

Key Cards and Bluetooth Help Warner Bros. Promote Fall Season

Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

Social

V-8 Fusion Opts for Facebook as Sampling Channel

V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook

Agencies

Denny’s Hires a New CMO: Frances Allen

Denny’s Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday

News Brief-Office Depot

People who shop at Office Depot through Sept. 5 will receive a unique code on their register receipt that they can enter

Direct Mail, E-Mail Still the Go-to Media for B-to-B: Survey

Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

Online Network Unites Wine Industry Suppliers

The Wine Industry Network (WIN) is an online marketplace that launched last October to help foster a sense of community in the industry. About 175 wine industry suppliers now have profiles listed

Agencies