Chief Marketer Staff, Author at Chief Marketer

News Brief: SpaFinder Deal Days

SpaFinder is running “SpaFinder Deal Days” Sept. 20-26 and has attracted a host of sponsors

CPG Marketers Drop 18 billion More Coupons in 2010 First Half

Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace

Three Tips, Three Tools for Twitter

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

Former Anheuser-Busch Exec Bob Lachky Joins Revolution

Revolution, the Chicago-based integrated sports marketing and media services agency, has hired Bob Lachky, a former top level executive with Anheuser-Busch

Broker Roundtable: Are mobile lists starting to make an impact on the rental market?

This week

New Privacy and Data Security Issues You Must Consider

Effective cross-channel marketing requires data. You need data to respond more quickly to changes in demand patterns, to reduce out-of-stocks, to match product offerings to the right customer, and to improve customer service. Aggregating and integrating all this information, however, is complex and even risky.

Agencies

Inbound Leads Need Fast Action

A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.

Agencies