Chief Marketer Staff, Author at Chief Marketer

NBA Greats Kick Off Playoff Tour

To raise awareness and celebrate the 2005 NBA Playoffs beginning this weekend, a bevy of NBA legends will launch a tour today in New York City. The players kick off the 2005 NBA Legends Tour: Destination Finals include Julius Erving, Kareem …

Publix Opens Bi-Lingual Store

Grocer Publix today launches a new bi-lingual format, opening its first Publix Sabor store with bi-lingual staff and signage. The Kissimmee, FL store carries Hispanic and Caribbean goods and has expanded deli and produce departments to carry ethnic …

Listline e-Newsletter 04/20/05

Partners Marketing Inc. has assumed management of the GiftPax universe
of 1.6 million new and expectant mothers. The average income of these
women is $53,000.

ISP Sues Kraft for Alleged Spam Seeking $11.7 Million in Damages

A small Internet service provider has filed a federal lawsuit against Kraft Foods alleging the food company uses spam to market Gevalia coffee. The suit, filed Monday in U.S. District Court in San Francisco, charges Kraft and its Victor Th. Engwall & …

Agencies

Text Messaging Will Decide Ending to WB’s One Tree Hill

Cingular Wireless and the WB Network have teamed up to give consumers a shot at a director’s role. Under a new promotion, One Tree Hill fans can choose the ending of an upcoming episode via text messaging. Growing in popularity, fans can decide …

Coca-Cola Settles with SEC Over Gallon Pushing; Revenue Up 4%

The U.S. Securities and Exchange Commission settled Monday with Coca-Cola over channel-stuffing allegations in Japan. The settlement was announced yesterday, one day before Coca-Cola reported income of $1 billion for the three months ended March 31, …

Promos and Incentives Can’t Decelerate Huge Loss for GM

A recent flurry of promotional and incentive activity has not been able to hotwire sales and market share for General Motors. The automakers market share in North America was 25.2% in the first-quarter, down from 26.3% in the year-ago period, and the GM …

Regulators Decision on Ads Favors Miller Over Anheuser-Busch

In the latest legal challenge between the nations top two beer makers, Federal regulators have rejected Anheuser-Bush complaints about rival Miller Brewing Co.’s advertising campaigns. The two companies have been battling for market share and have …

Agencies

Clorox Contest Tackles Trashed Cubicles

The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with …

Gerber Launches ‘Promise’ Campaign

While the debate heats up about the impact of food marketing on American childhood obesity rates, baby food and baby care company Gerber says most parents are eager to help their children start healthy and stay healthy. They just need some encouragement in the right direction.