Chief Marketer Staff
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Agencies
Noxzema Bikini and Hawaiian Tropic Look for Nice Legs
This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the “world’s best legs” with the “smoothest skin.” The top selling sun care lotion and Noxzema will choose from 100 “gorgeous” contestants, representing more than 50 …
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Agencies
Ameriquest Leverages MLB Sponsorship With All-Star Sweepstakes
Ameriquest Mortgage Co. is celebrating its second season as title sponsor of the Major League Baseball All-Star Game fan ballots by offering one fan a trip to this year’s contest plus a trip to any Texas Rangers home game. The sweepstakes will be the …
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Listline e-Newsletter 04/26/05
More than 10 million businesses of all sizes are identified on the
American Business Network file. The data available here is derived from
trade shows and publications, newspaper clippings, public records and
other sources. -
Allied Domecq Agrees to $14.2 Billion Takeover
Allied Domecq has agreed to a $14.2 billion takeover offer from rival Pernod Ricard SA that will in turn sell some popular brands to Fortune Brands, Inc. However, on Monday, Constellation Brands—whose portfolio includes Hardys wine and Corona beer—was …
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Agencies
Staples Turns Apprentice Product Into Reality
Consumers by the dozens jammed Internet lines to be among the first to own the Staples “Desk Apprentice” desk caddy—the featured product on NBC’s hit The Apprentice last week. In the first 15 minutes, 1,000 units were sold online. Apprentice fans can …
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CEO Dick Thomas Leaves Arc
Landsburg Thomas Dick Thomas will leave Arc Worldwide as CEO-North America in mid-May. Thomas resigned the post to take an open-ended sabbatical and spend more time with his family. Thomas had been CEO of Frankel before Arc …
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Agencies
Hilton Strikes With A ‘Bang’ in New Branded Entertainment Deal
In a new twist on branded entertainment, the Hilton Family of Hotels on Monday announced a multi-year agreement with Clear Channel Entertainment Properties to rename New York’s Ford Center for the Performing Arts to the Hilton Theatre. Consumers can …
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Agencies
Jack in the Box Launches Instant-Win Game
Jack in the Box, Inc. is out with a new instant-win game targeting fast food eaters and their desire to win cool prizes. Consumers can win a Kawasaki motorcycle or other prizes in the Win Jack’s Stuff instant-win game The Win Jack’s Stuff game offers …
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Agencies
Coke and Toyota Flexing Muscle With Fitness Events
Coca-Cola North America and Toyota Motor Sales USA will break a sweat as title sponsors of upcoming fitness events. The soft drink company is adding a marathon to its portfolio, and the automaker is taking on a triathlon. Coca-Cola’s new zero-calorie …
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Agencies
Heineken Launches Music for Life Promo
Heineken is set to launch its Music for Life promotion tying to numerous partners with an instant-win game and sweepstakes. Heineken has joined with Rolling Stone magazine, Sirius Satellite Radio, RealNetworks’ Rapsody and Ticketmaster. The promotion …