Chief Marketer Staff

• Agencies

  Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI

  When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

• Agencies

  Retail: Good News for Private Labels

  Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

• Agencies

  You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM

  According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces

• Behind the Scenes at the Latest DEWmocracy Campaign

  The people have spoken, and Mountain Dew’s newest citrus flavor, crowd-sourced for a year and due to hit store shelves in late August, is White Out. But

• Agencies

  Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line

  Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

• Agencies

  Personal Touch in the Mailbox: PURLs Drive Variable Data Growth

  You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

• Agencies

  Idea to Steal: Package Deal

  Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

• Agencies

  Advice for Successful E-mail Appending

  E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,

• Agencies

  The Road to Great Advertising: What Brand Can Learn From Direct

  Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult

• Mobile

  What’s Next for Text?

  Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff