Chief Marketer Staff

• Agencies

  Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line

  Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

• Agencies

  Personal Touch in the Mailbox: PURLs Drive Variable Data Growth

  You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

• Agencies

  As Seen on TV—And Beyond: DRTV Trends and Tips

  DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

• Agencies

  Idea to Steal: Package Deal

  Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

• Agencies

  Advice for Successful E-mail Appending

  E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,

• Agencies

  The Road to Great Advertising: What Brand Can Learn From Direct

  Most ad agencies and clients want to create great advertising. Unfortunately, despite Clios and Superbowl polls, great advertising is often difficult

• Mobile

  What’s Next for Text?

  Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff

• Agencies

  T-Shirts to Talk About

  Causes that fire up emotions in people can bring out the best in what promotional products can do. In October, about 4,000 people will walk in the Hartford

• Agencies

  Get Social With Incentives

  Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates

• Agencies

  Editor’s Note: Hey, Direct Marketers…Listen to Your Customers!

  DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I’ve had the lazy habit of sorting my mail into magazines,