Chief Marketer Staff

• True Path to Loyalty: Winning the C-Suite

  Maybe it’s true that money can’t buy love. But when it comes to developing a loyalty plan that distinguishes one retailer from the rest, dollars are as important as passion

• News Brief-Kwikset

  KWIKSET: the residential door hardware company has launched the “LiveSmart” sweepstakes to show parents and homeowners how simple home security can be

• Chocolate Milk: The Official Drink of Halloween

  2010 Pro Awards Finalist; Best Campaign that Uses a Holiday Theme in its Promotion

• Drive One 4 UR School

  2010 Pro Awards Finalist; Best Vehicle-Based Experiential Campaign

• The Cheesecake Factory & Feeding America Drive

  2010 Pro Awards Finalist: Best Use of Event Marketing (More Than Five Venues)

• Know Your IBM

  2010 Pro Awards Finalist; Best Loyalty Program

• Elf Yourself Invasion

  2010 Pro Awards Finalist; Best Multidiscipline Campaign & Best Campaign that Uses a Holiday Theme in its Promotion

• Agencies

  USPS Fights Back vs. Motion to Dismiss Rate Hike

  The U.S. Postal Service has asked the Postal Regulatory Commission to deny a motion to dismiss the USPS

• MDC Acquires Relevent

  MDC Partners has acquired Relevent, a digital marketing and brand development agency.

• MyShape Names De Luca CEO

  MyShape (www.myshape.com), an online women