Chief Marketer Staff, Author at Chief Marketer

Retail: Good News for Private Labels

Private label brands have been steadily gaining ground over name brands, showing off more shelf space and siphoning money away from top brands

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You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM

According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces

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Strategies: Designing P-O-P Creative that Pops

As human beings we are wired to notice things that are different. It’s the fight or flight caveman-response mechanism. So adding things like LED lights, motion technology, sound clips and scents helps separate you from other activities happening in your space

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Full Coverage: Integrating Social, Direct and Mass Media Insures Success for SBLI

When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance

Behind the Scenes at the Latest DEWmocracy Campaign

The people have spoken, and Mountain Dew’s newest citrus flavor, crowd-sourced for a year and due to hit store shelves in late August, is White Out. But

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Power of Incentives: How Marketers Are Building Loyalty and their Bottom Line

Whether you’re a rocket scientist or a housekeeper, employee recognition programs that use incentives to reward staff members for doing good work can

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Personal Touch in the Mailbox: PURLs Drive Variable Data Growth

You might not want to put pearls before swine, but if you want to make the most of variable data printing, PURLs are what you need to put in front of

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As Seen on TV—And Beyond: DRTV Trends and Tips

DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts

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Idea to Steal: Package Deal

Putting a high-end premium in a cheap, no-frills package can defeat the whole purpose of a given campaign. Think about the context of the promotional

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Advice for Successful E-mail Appending

E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,