Chief Marketer Staff
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Data & Analytics
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.
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Agencies
Why Engagement Leads to Revenue Growth
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
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Agencies
Three Tips to Enable a More Effective Mobile Salesforce
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
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Agencies
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Agencies
How to Make Events Work Harder
How marketers can improve the results of events through data collection, attendee types and behavior and more.
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Social
The Secret to Edmunds Optics’ Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
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2014 Pro Awards Winners
The PRO Awards recognize outstanding promotion marketing in 27 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 24th annual 2014 PRO Award winners! Complete the form on the right to Download the 2014 […]
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TapouT’s Integrated Web Platform Success
TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.
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RedSeal Looks Online for Lead Gen Gold
RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.
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Agencies
The Best Ways to Track Leads
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
