Chief Marketer Staff, Author at Chief Marketer

How to Make Events Work Harder

How marketers can improve the results of events through data collection, attendee types and behavior and more.

The Secret to Edmunds Optics’ Social Boost

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

2014 Pro Awards Winners

The PRO Awards recognize outstanding promotion marketing in 27 categories. The awards are the benchmark for outstanding creativity and stellar results in the marketing industry, as judged by a jury of expert peers. We are proud to announce the 24th annual 2014 PRO Award winners! Complete the form on the right to Download the 2014 […]

TapouT’s Integrated Web Platform Success

TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

RedSeal Looks Online for Lead Gen Gold

RedSeal’s vp marketing Tanya Candia teamed with marketing and sales tech company Colabo to handle their online lead-gen efforts, and now she and her team is making data-driven decisions by connecting real-time data across silos in a self-service fashion.

Agencies

The Best Ways to Track Leads

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

Getting the Most Out of Marketing Automation

Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.

Marketing Technology: Are you in Control?

Here are four strategies to ensure you’re controlling your marketing technology and it’s not controlling you.

Social

Ritz-Carlton Leads in Shift in Social Strategies

Marketers are shifting social strategies from getting likes to who’s really behind those likes.

Agencies

Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.