Chief Marketer Staff
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Mobile
Smithfield Steers New App at NASCAR Fans
Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.
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How to Break Down Marketing Silos
Solid advice here on how to break down marketing silos. What every CMO needs to know.
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Social
Sequential Social Storytelling Bests One-offs
Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.
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Top 5 Marketing Technology Skills in Demand
Are you hiring a marketing technology person? Make sure they have the right skills.
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Data & Analytics
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
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Social
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Banana Boat Takes New Marketing Tack for Men’s Sunscreen
Banana Boat skips the traditional sunny scenes in its new TV spots in favor of a new pitch for its new line of men’s sunscreen.
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Agencies
Snickers, Volkswagen, Visa, Nike Play in the World Cup
Dozens and dozens of brands are marketing with the World Cup. Check out the winners and losers.
