Chief Marketer Staff, Author at Chief Marketer

Vietnam Airlines Taps Unisys to Upgrade Loyalty System

Vietnam Airlines has chosen Unisys to upgrade its customer loyalty program.

Short Cuts

Penton Media Inc.’s Board of Directors has named Adrian Kingshott, a managing director at Amaranth Advisors LLC, Greenwich, CT, as an independent director.

Acing the New-Product Test

Of the 20,000-plus new products launched annually, barely 10% succeed. But there are four key priorities every brand manager should attend to when considering the development of a new product idea.

Agencies

Tips for Successful Online Research

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies. They’re comparatively easy to manage, and they can often be created inhouse with software that constructs the survey as well as calculates the results

Indy’s Tiger Woods–or Its Anna Kournikova?

Danica Patrick could become the nation’s next sports marketing icon — but she’ll have to win more races than Anna Kournikova won tournaments. Namely, at least one.

Upfront Update: Scatter Chatter

Cable networks whose ratings lagged this past year may opt to lock up less business in this year’s upfront sales market, according to ad sales sources at the companies. Such a strategy may seem counterintuitive. But these networks

Agencies

Getting Personal Drives Sales at Xerox

Xerox Corp. found a way to use small car to get big results. But while the chance to win a Mini Cooper auto in a sweepstakes no doubt was a key factor in the success of Xerox’s Igen3 campaign last summer, so was the company’s decision to create a personalized Website

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Listline e-Newsletter 06/03/05

21st Century Marketing Inc. recently assumed management of the Home
Marketplace home decor catalog list. This universe contains 259,252
buyers from the last 12 months.