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Chief Marketer Staff

  • Listline e-Newsletter 06/06/05

    Avrick Direct Inc. recently moved 10 managed list properties to
    ClientLogic Specialists Marketing Services. The largest files are the new
    mover Movin’ and Spendin’ Master File and the general merchandise
    purchasers list Always Shopping Mail Order Buyers, with 21 million and
    17 records from the last 12 months, respectively.

  • Agencies

    Subway Phases Out Sandwich Promo

    Subway is phasing out its decades-old Sub Club program because of consumer fraud found in the program and the company’s long desire to update the overall promotion. The restaurant chain started offering the free-sandwich promotion at least 25 years ago. …

  • P&G Shutters Custom Beauty Brand Reflect.com

    Reflect.com, a Procter & Gamble online consumer beauty store, is about to power down, closing up shop after about a five-year run. The store, featuring hair, skin, cosmetics and fragrance products, will accep orders through June 13, according to Cheryl …

  • Agencies

    Before You Create a Seasonal Campaign, Answer These Questions

    A multichannel, multiple-impression marketing approach—a seasonal marketing campaign, if you will–is far more effective than the traditional “one off” promotions that are conceived and executed in a vacuum. This is particularly true in complex environments such as when direct channels interact with brick-and-mortar retail, or in b-to-b

  • Loose Cannon: An [Expletive Deleted] Column

    Somewhere, Linda Lovelace is laughing.

    Even reporters who don

  • Experian Acquires the Future Foundation

    Experian has acquired the Future Foundation Group, a strategic consultancy, for an undisclosed sum.

  • Experian Offers New Web Tool for B-to-B Data

    Experian Friday launched a Web-based research service that lets business-to-business marketers download and sort data on more than 12 million U.S. businesses for an annual subscription fee.

  • Google Launches Feed to Grab More Web

    Google has unveiled a new tool that will let Web publishers and marketers make sure their pages get indexed in its search engine.

  • Ohio AG Sues Car Warranty Direct Marketer

    Ohio Attorney General Jim Petro has sued an Arizona company, alleging it used deceptive direct marketing tactics that misled consumers into believing the company was associated with the recipient’s auto dealership car manufacturer.

  • Family Research Council Opposes ‘.XXX’ Domain

    The Family Research Council has come out against the Internet Corporation for Assigned Names and Numbers’s plan to create an .xxx domain for pornographic Web sites.