Chief Marketer Staff, Author at Chief Marketer

Taco Bell Launches Online Food Sightings Museum

Whether its pizza, toast or corn chips, a growing number of consumers are reporting seeing images in their food. And to pay homage to this new phenomenon, Taco Bell has launched a home for these edible “visions” via the first online Food Sightings …

Agencies

Hard Rock Takes Music On The Road Via Tour

Hard Rock International is putting its music and famous memorabilia on the move, launching a multi-city tour that gives fans a chance to engage in a rock n’ roll road trip and see the lives of rock stars and roadies through an interactive mobile tour. …

Agencies

Scholastic Offers Libraries Harry Potter Sweeps

Harry Potter isn’t just for kids. Even U.S. libraries are joining in the book craze, thanks to a new contest by Scholastic Inc. J.K. Rowling’s sixth edition of Harry Potter hits retail store July 16 Scholastic Inc., the publisher of the series, is …

Merrill Lynch Grants $5 Million for Kids’ Program

Merrill Lynch and Sesame Workshop will launch a life-skills education program called WorldwideKids, with $5 million in startup funds from Merrill Lynch. The program will provide multi-media tools for teachers and parents to teach life skills to 3- to …

Internet Advertising Grows 8.2% in First Quarter

(Direct Newsline) —Total advertising expenditures for the first quarter of 2005 increased 4.4% to $33.5 billion last year, according to market research firm TNS Media Intelligence. Internet advertising totaled $1.9 billion, an 8.2% increase over $1.8 …

Agencies

Starburst Puts Texting Promo on 60 Million Wrappers

Starburst Fruit Chews is out with an on-pack promotion that taps a hot duo: teens and cell phones. The More Juice, More Bursts instant win and sweepstakes game is promoted on more than 60 million packages. Participants have two choices: they can text in …

Agencies

Wal-Mart Funds ABC’s The Scholar

Wal-Mart Stores is sponsoring ABC’s summer reality show The Scholar and has earmarked nearly $7 million for local scholarships nationally. The Scholar follows 10 high school seniors as they compete for a full university scholarship at the school of …

Florida Lessens Requirements for Games of Chance

Florida has modified its laws for game promotions, no longer requiring full rules in print ads for chance promotions. The amendment has offered relief to promotion marketers who have at times avoided the state because of its cumbersome rules.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Improvements Uses Multi-Channel Personalization In its Spring 2005 edition, the home catalog Improvements goes beyond the typical use of personalization, and drives customers online. On the back cover of the 80-page book, laser printing directs …

Are you experienced?

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with “experience marketing.”
The term “experience marketing” can replace all other discipline labels since it encompasses—well, everything. Everything we do as humans, good or bad, is an experience. Any interaction that a consumer has with your brand/product/service is an experience. Experience marketing is every marketing initiative that a company sets out on, all tucked together under one big umbrella.