Chief Marketer Staff
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Agencies
It’s a Drink Coaster, It’s a Sampler CD
Call it a two-for-one premium. Coaster CD is a watertight, plastic case with a mini CD or DVD inside. The three- or five-inch discs can deliver music, video clips or static content. Disney/ABC Network used Coaster CDs to showcase clips from shows …
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Agencies
ASI Promotes Dan O’Halloran to Senior VP-Distributor Services
The Advertising Specialty Institute has promoted Dan O’Halloran to senior VP of distributor services. O’Halloran will be responsible for building stronger and deeper relationships with industry distributors and salespeople, ASI said. The …
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Agencies
Advantex Marketing International Sells Sampling Unit for $3 Million
Advantex Marketing International Inc., a provider of coalition loyalty programs in Canada, plans to sell its sampling business for about $3 million. The sale of the Samplex Group is the first step in a strategic plan to strengthen the company’s …
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Agencies
P&I Postscripts
AVIS RENT A CAR: has launched a free child-safety seat promotion just in time for summer. Consumers who rent a minivan, SUV or 12-passenger van will receive up to three free child safety seats with each rental — a $150 value. Rentals must begin by …
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Agencies
Case History: The Newsletter for Firms in Crisis
Crisis Manager is an e-mail newsletter written for firms facing PR disasters
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Agencies
Case History: E-Zine Helps Small Businesses Help Themselves
SCORE helps small businesses through consultations—and free e-mail newsletters
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Agencies
The Key Metric: Clicks to Opens
How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right?
Think again. These metrics are meaningless in telling you if you have a successful newsletter.
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Agencies
Five Ways to Beef Up Your Employee E-Newsletter
Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.