Chief Marketer Staff
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Agencies
Ford Teams With Home Depot for Incentives and Sweepstakes
Ford Motor Co. has teamed with do-it-yourself retailer The Home Depot for a pair of promotions designed to raise brand awareness for both. In addition to five different Home Depot gift packages being offered as incentives for consumers buying or leasing …
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Gap Inc. Debuts New Apparel Line
Gap Inc. is launching a new clothing line geared toward women over 35, the latest retail concept for the brand. The new line, Forthe & Towne, will launch in four test stores in the Chicago market and one in New York, offering a variety of sizes and …
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Bravo Group Forms Promotion Unit, Taps Wernicky
The Bravo Group has established Bravo Promotions and Retail Marketing and hired Manuel Wernicky as managing director of the new division. Bravo formed the branded business unit to handle current existing promotions, events and retail marketing work at …
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NewsBriefs
BOOST MOBILE: has signed on to sponsor the And1 Mix Tape Tour for a second year. Boost’s sponsorships and events team will be on site at all of the tour’s 30 stops, beginning June 10 in Oakland, CA, giving away merchandise and demonstrating products. …
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Agencies
GM to Lessen Incentives, Offers Employee Discounts to the Public
General Motors said yesterday that it plans to lessen its emphasis on incentives over time, relying instead on the price of the car to represent greater value. The disclosure came during the company’s annual shareholder meeting in which CEO Rick Wagoner …
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Agencies
Running Press Offers Mini Books and Kits as Customized Premiums
Running Press Book Publishers is offering their miniature books and kits up for the first time to distributors for sale as customized premiums. Just one of the many mini books now available as customized premiums The line of about 150 mini-book titles …
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Agencies
Cendant Adds Bewitching Incentive For Hotel Stays
Cendant’s Hotel Group is offering consumers an enchanting incentive to stay at one of its eight hotel chains this summer. Cendant offers consumers a magical summer incentive The hotel group has teamed with Sony Pictures and its upcoming motion picture …
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Agencies
TIA Offers Top 10 American Treasure Spots, Sweeps
The Travel Industry Association is giving travel planners a big boost when it comes to top spots consumers have on their wish list to visit. The Grand Canyon and the Statue of Liberty are among the top frontrunners, according to a national survey by the …
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Agencies
Teens and Gift Cards Go Hand in Hand
Teens are having a love affair with gift cards. In fact, more than 93% of Americans of high-school age have received one or more gift cards during the last 12 months, according to a survey released last week and commissioned by Stored Value Systems …
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Agencies
Santa Fe Tobacco Counts on Retailer of the Year Contest, Again
Santa Fe Tobacco Co. has kicked off its an annual contest aimed at incenting retailers to increase sales of the brand’s natural tobacco products. The tobacconist is awarding $40,000 in prizes, including a $5,000 grand prize, four first prizes of $2,500, …