Chief Marketer Staff

• List and Database News

  Fitness Magazine Profiler This newly available file contains 861,264 subscribers to this magazine. Selections: Hotlines, age, gender, income, interest, presence of children, state/SCF/ZIP Price: $75/M Contact: Millard Group Inc., 603-924-9262 Merrimade …

• Listline e-Newsletter 06/14/05

  Atlantic List Co. has been appointed manager of Calvary Hospital’s
  universe of 29,135 donors. This cancer hospital generates $23 average
  contributions via direct mail. Direct Communications Corp. was the prior
  list manager.

• Agencies

  Court TV Extends Takedown Show Via Online Game, Sweeps

  To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …

• DreamWorks Taps Spencer To Head National Promotions Division

  Susan Spencer has been named the head of national promotions for DreamWorks Animation Consumer Products, effective May 23. In her new role, Spencer will oversee the strategic development and implementation of national promotions for DreamWorks SKG …

• Petitions Question Dairy Marketers’ Weight-Loss Claims

  A watchdog group is asking the Food & Drug Administration to quell claims from dairy marketers that drinking milk helps dieters lose weight. The group also petitioned the Federal Trade Commission in April, arguing that weight-loss claims from eight food …

• Maybelline Uses Cells and E-mail to Distribute Lipstick Samples

  Maybelline NY is using text messaging and e-mail to reach its young female target with thousands of lipstick samples, all the while building its opt-in databases. Players in the Txt 2 Shine sweeps giveaway must complete a two-step process to compete. A …

• Agencies

  Panasonic Tests Guerrilla “Angels” To Plug Plasma TVs

  Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …

• Drive Agency Picks Up ARC’s Pace

  Drive Agency has hired ARC Worldwide veteran George Pace as managing director, a new post at the St. Louis agency. Pace works with Drive Agency founder and president Dan Curran on business development with current and new clients and on new services. He …

• News Briefs

  BLOOMINGDALE’S: celebrates Father’s Day with a poker tournament led by poker consultants to the stars Johnny Marinacci and Mike Scelza. The June 16 event is sponsored by Excalibur Electronics, which markets hand-held games including the World Series of …

• Gupta Seeks to Buy and Take infoUSA Private

  Vin Gupta, founder, chairman and CEO of infoUSA Inc. yesterday proposed acquiring 38% of infoUSA’s common shares for $11.75 per share and taking the company private, through an entity he controls Vin Gupta & Co. LLC.