Chief Marketer Staff
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New Products and Services
DM Infinity Series Roll-Up System: a series of high-speed digital mailing systems customized for the banking industry–Pitney Bowes, Stamford, CT.
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List and Database News
Fitness Magazine Profiler This newly available file contains 861,264 subscribers to this magazine. Selections: Hotlines, age, gender, income, interest, presence of children, state/SCF/ZIP Price: $75/M Contact: Millard Group Inc., 603-924-9262 Merrimade …
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Listline e-Newsletter 06/14/05
Atlantic List Co. has been appointed manager of Calvary Hospital’s
universe of 29,135 donors. This cancer hospital generates $23 average
contributions via direct mail. Direct Communications Corp. was the prior
list manager. -
Agencies
Court TV Extends Takedown Show Via Online Game, Sweeps
To build buzz around its new reality series, The Takedown, Court TV is sponsoring a series of stunts, including an online sweepstakes and street team tactics, to reach its target audience. The Takedown is a new reality series that features a …
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DreamWorks Taps Spencer To Head National Promotions Division
Susan Spencer has been named the head of national promotions for DreamWorks Animation Consumer Products, effective May 23. In her new role, Spencer will oversee the strategic development and implementation of national promotions for DreamWorks SKG …
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Petitions Question Dairy Marketers’ Weight-Loss Claims
A watchdog group is asking the Food & Drug Administration to quell claims from dairy marketers that drinking milk helps dieters lose weight. The group also petitioned the Federal Trade Commission in April, arguing that weight-loss claims from eight food …
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Maybelline Uses Cells and E-mail to Distribute Lipstick Samples
Maybelline NY is using text messaging and e-mail to reach its young female target with thousands of lipstick samples, all the while building its opt-in databases. Players in the Txt 2 Shine sweeps giveaway must complete a two-step process to compete. A …
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Agencies
Panasonic Tests Guerrilla “Angels” To Plug Plasma TVs
Panasonic has dressed its field reps as angels who are motoring around Angel Stadium of Anheim on scooters this month spreading the gospel of its plasma TVs. The guerrilla marketing effort is being tested in and around the ballpark to determine if it is …