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Chief Marketer Staff

  • No Bull: Livestock On Display at International Licensing Show

    The Professional Bull Riders, Inc. will have two live bulls on display at the entrance of New York’s Javits Center next week to draw attention to its exhibit booth at the International Licensing Show. The bulls were exhibited last year along with a …

  • New Briefs

    PAPA JOHN’S INTERNATIONAL, INC.: has signed a new seven-year deal for Coca-Cola Enterprise to be its beverage provider through 2011. The deal extends a 21-year run for Coca-Cola and Papa John’s that includes more than 2,600 restaurants in the US. DRAFT: …

  • Live From MMR: Most Cell Gamers Are 35 to 54 Females

    While teenage TXTers may be the hot target of the majority of mobile marketing campaigns, moms may not be far behind. Not only do females dominate when it comes to downloading games to their mobile devices, but women aged 35-54 do it at a much higher …

  • Hanover to Miss Filing Deadlines

    Hanover Direct Inc. said it won’t be able to file its annual report (form 10-K) on or its quarterly reports (forms 10-Q) for the quarters ended Sept.25, 2004 and March 26, 2005 because the audit of its 2004 fiscal year end financial statements hasn’t yet been completed.

  • BOG Approves Negotiated Service Agreement With HSBC

    The U.S. Postal Service Board of Governors has approved a Negotiated Service Agreement with financial direct mailer HSBC North America Holdings Inc.

  • AIDS Group Lauds Drug Firm’s DTC Ad Decision

    AIDS Healthcare Foundation, an organization that operates free AIDS treatment clinics around the world, praised drug giant Bristol-Myers Squibb’s decision to suspend direct-to-consumer advertising for any of its new drugs for at least one year.

  • Herbal Products DMer Settles With FTC

    A Florida man will pay the Federal Trade Commission $485,000 to settle charges that he used unsolicited e-mail to promote herbal supplements.

  • Office Depot Names Witten Boreal Forest Ecologist

    Office Depot has named Evie Witten to the new position of boreal ecologist.

  • SEC Investigating OfficeMax

    The scandal over accounting for vendor income that led to the ouster of OfficeMax president/CEO Christopher Milliken has now reached the Securities and Exchange Commission.

  • Terry Wins First DMA International Award

    The Direct Marketing Association’s international council has named Walt Terry, senior manager, international new business circulation, National Geographic Society, the recipient of its first annual International Direct Marketer of the Year Award.