Author

Chief Marketer Staff

  • Who Should “Own” Customer Interactions?

    For most of the 20th century, American consumer companies flourished by focusing on product, price, and brand. Today that’s no longer enough. Companies must now employ the customer relationship skills of the 19th-century neighborhood tailor combined with the merchandising superiority of today’s large retailers.

  • Entertainment and Character Licensing Booming

    Royalties from licensing in the United States in 2004 were $5.85 billion, about flat with 2003, with the industry seeing a gain in royalty payments of only 0.7%.

  • Digital

    Digital Broadcast Provide a New Niche for Advertisers

    Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.

  • DVRs Don’t Have to Spell Death to TV Ads

    Television stations can blunt the ad-skipping damage from digital video recorders (DVRs) such as TiVo by creating spots that elicit a strong emotional response from the audience.

  • Email

    “False Positives” an E-mail Negative

    For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

  • ICC Credit Acquired by Equity Firm

    ICC Credit, a U.K. credit-reporting agency, has been acquired by Ratos, a Swedish private equity firm, for an undisclosed sum.

  • Sportsman’s Guide Withdraws Offering

    The Sportsman’s Guide Inc. has withdrawn its registration statement to make a public offering of 2.5 million shares of its common stock, citing uncertain market conditions.

  • Data Breaches, Phishing Sap Faith in E-Commerce: Survey

    Increasing reports of lost consumer data files and disclosures of unauthorized access to sensitive personal data are taking a toll on consumers’ confidence in online commerce,

  • Primedia Consolidates List Management

    Primedia Enthusiast Media has consolidated the list management, of its more than 100 consumer enthusiast magazine titles, affinity master files, and Powerbase, its 7 million-name collective subscriber database.

  • New Products and Services

    Serenic DonorVision: financial management software aimed at fundraising organization–Serenic Corp., Edmonton.