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Chief Marketer Staff

  • TiVo Names Rogers President and CEO

    Tom Rogers will replace Mike Ramsay as president and CEO on July 1, the digital recording service company TiVo said yesterday. Ramsay, a co-founder of the company, announced in February he would step down to pursue other options. Rogers has been a …

  • News Briefs

    DOMINOS PIZZA: will be the title sponsor of the NASCAR Busch Series race on Aug. 20 at Michigan International Speedway, the Domino’s Pizza 250. The QSR also will be the primary sponsor of Michael Waltrip Racing’s No. 99 Busch Series Chevrolet during …

  • Digital

    Hyundai to Watch Web’s Offline Effect

    Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.

  • Experian Introduces B2B Marketing Triggers

    Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

  • Experian Introduces B2B Marketing Triggers

    Experian has introduced B2B Marketing Triggers. This service uses changes in company statistics, such as payment history or creditworthiness, to alert marketers regarding potential changes in firms’ ability or willingness to make purchases.

  • USPS Forms Council for Small Business

    The U.S. Postal Service has established a Small Business Marketing Council that includes members from nine different entrepreneurial groups, along with the Direct Marketing Association and the Association for Postal Commerce.

  • DMA Honors Goodloe for Achievement

    The president of Direct International Inc. Al Goodloe has received a special award for extraordinary achievement on Monday from the Direct Marketing Association’s International Council. The award was presented during the DMA International Day luncheon in New York.

  • Agencies

    Database for DM Launched in United Emirates

    Emirates Post has created a database with 2.5 million business and consumer records for direct marketing in the United Emirates.

  • Letters to the Editor

    Re: Loose Cannon: Database Marketing Goes to War, Direct Newsline, June 27, 2005]: Regarding your column on the database of Selective Service registrees…

  • People in the News

    Frank Guzzardo has been appointed vice president of Eastern sales at BlueLithium Inc., an Internet advertising network based in San Jose, CA. Guzzardo was formerly Eastern regional sales manager for ValueClick Media.