Chief Marketer Staff

• DMA Applauds House, FCC on Commercial Fax Clarification

  The Direct Marketing Association expressed gratitude to the U.S. House of Representatives and the Federal Communications Commission for each body’s actions clarifying rules governing commercial faxes.

• Blair Gets $200 Million Financing Guarantee for Stock Repurchase

  Blair Corp., Warren, PA, received a commitment from PNC Financial Services Group for $200 million in financing.

• List and Database News

  Mailing list availabilities

• Agencies

  Schick Sends Chicks to Nightclubs

  Schick is sampling its Quattro for Women razors in nightclubs this summer.

• Betsy Holden, Kraft’s Top Marketing Exec, Resigns

  Betsy Holden, president of global marketing and category development for Kraft Foods, Inc., has decided to leave the company and resign as a board member. The changes take effect June 30. Betsy Holden The company said Holden is leaving to take a nine …

• Krispy Kreme Loses Six Executives

  Five Krispy Kreme Doughnuts, Inc. executives have resigned and one retired this month after a report released from a special committee of independent directors said the officers should be discharged from the company. The six executives, who were …

• Agencies

  Checkers Leverages NASCAR Sponsorship with Sweeps

  Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …

• Agencies

  GSN Targets Bars to Promote Ballbreakers

  GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …

• Fox Sports Radio Adds Text Message Options

  Listeners of Fox Sports Radio are now using cell phones to give their feedback or participate in surveys, quizzes and giveaways by sending a text message to “ON FOX.” Listeners receive instantaneous feedback from Fox Sports Radio thanking them for their …

• Agencies

  American Historic Inns Adds Sampling/Promo Department

  Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods companies to share their products with inns …