Chief Marketer Staff
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Agencies
Michigan and Utah “Don’t-E-mail-Kids” Laws Take Effect Today
Under laws that take effect today in Michigan and Utah, it will be illegal to send commercial e-mail for products that minors may not legally own if those youngsters are signed up for the states
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Suit Presses Google on Click Fraud
Search engine powerhouse Google is being sued by a maker of anti-click fraud software for alleged negligence in failing to prevent click fraud in its search marketing business.
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Live from DMDNY: How to Listen to Young ‘Uns
Suspicious, self-involved, mercenary and coddled. Sound like an ideal customer market? It
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Live from DMDNY: Greco, DMA Pitch Revamped Conference
The Direct Marketing Association has doubled its promotional efforts for its annual conference, according to John A. Greco, the organization
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Landec Acquires Seed Corn Direct Marketer
Landec Corp., agricultural chemicals developer, has acquired Heartland Hybrids Inc., a direct marketer of seed corn, for $6 million.
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Brookstone Puts Gardeners Eden Up for Sale
Brookstone said it was putting its Gardeners Eden title up for sale.
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DMA Names Edelston, Litle and Spiegel to Hall of Fame
The Direct Marketing Association has named Marty Edelston, Tim Litle and Ted Spiegel to its Hall of Fame.
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