Chief Marketer Staff
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Agencies
Urban Renewal
Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:
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Agencies
Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make
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Agencies
False Negatives
Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor
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Agencies
Mission: Fun in the Sun
It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air
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Agencies
Tequila-Branded Music Headlines Summer Tour
Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable
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Agencies
CLARIFICATION
The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s
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Beyond the X chromosome
Which do you want first, the bad news, the good news or the other bad news? Alright, here’s the (first) bad news: according to PROMO’s 2005 Salary Survey,
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Agencies
FTC Proposes E-zine Relief
WEBSTER MIGHT NOT AGREE with the Federal Trade Commission’s definition of the word But direct marketers now have every reason to be happy about it. The
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Listline e-Newsletter 07/01/05
ClientLogic Specialists Marketing Services has been chosen to oversee
three magazine lists and a master file for Wenner Media LLC. These
managed list properties include Rolling Stone (973,000 subscribers),
Men’s Journal (450,000 subscribers), Us Weekly (727,000 subscribers) and
the Wenner Media master file with more than 2 million subscribers. ALC
Data Management was the prior list manager.