Chief Marketer Staff

• Identity Theft

  It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,

• Agencies

  How to Slice a $4.6 Million Pie

  The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end

• Agencies

  CLARIFICATION

  The article Retirement Services Firm Gets Personal (Database Marketing, May 1) neglected to mention that Financial Engines Inc. used Exstream Software’s

• Agencies

  Huggies Has Pregnancy Covered

  Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

• Agencies

  HoneyBaked Ham’s E-mail Recipe

  IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co. The venerable firm sells home-style food through catalogs and over 300 retail outlets,

• Agencies

  Pay-per-Call Clicks for Cruise Firms

  ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings

• Agencies

  Outside the Box

  Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

• Marketers’ Salary Survey

  The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen

• Agencies

  Merchandise Metamorphosis

  SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

• Agencies

  Is Sony’s Cyber-shot Ad Condescending to Women?

  It could be argued very well, then, I will argue that Sony’s ad for its Cyber-shot digital camera is just a bit sexist. I don’t have any objection to